Soft Baits

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait,...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait,...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait,...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery...

Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery...

The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer....

The Kamikaze Swimon (pronounced “swim on”) was designed specifically to be used as a bladed...

The Kamikaze Swimon (pronounced “swim on”) was designed specifically to be used as a bladed...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait,...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait,...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The Micro UV Speed Craw is a downsized replica of the original, with all of...

A solid-bodied swimbait which combines the best attributes of two of Zoom’s all-time Classics –...

A solid-bodied swimbait which combines the best attributes of two of Zoom’s all-time Classics –...

The additon of the Winged Fluke is a fresh take on the classic Super Fluke...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The Magnum Trick Worm is a key choice for anglers who want to present a...

The ORIGINAL plastic worm invented by Nick Creme in 1949.  For over 70 years this...

The most versatile creature bait on the market, this four inch package of dynamite has...

Our selection is second to none. Many different sizes are offered for your personal preference....

The creature bait that started it all, the Zoom Brush Hog has tempted big bass...