Soft Baits

A drop-shotter’s dream, these 2.75” and 3.5” ribbed, wedge-shaped tail minnows are built with salt-impregnated...

Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil....

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft...

Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a...

The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced,...

The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced,...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait,...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft...

The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced,...

The Strike King® KVD Perfect Plastics Fat Baby Finesse Worm is the softest, saltiest plastic...

Other than the big, meaty body, we don't know how these unique soft baits got...

Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft...

The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced,...

Pitching and flipping has a new go-to bait. The Missile Baits D Bomb is a...

The Zoom Ultra Vibe Speed Worm is a versatile, life-like worm that can be fished...

The Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless...

The best-selling lizard of all time attained that status for good reason. The six-inch size...

The Zoom Ultra Vibe Speed Worm is a versatile, life-like worm that can be fished...

This small crawdad mimics the size of a very small crawfish. Use with Trout Magnet®...

This small crawdad mimics the size of a very small crawfish. Use with Trout Magnet®...

This small crawdad mimics the size of a very small crawfish. Use with Trout Magnet®...

This small crawdad mimics the size of a very small crawfish. Use with Trout Magnet®...

This small crawdad mimics the size of a very small crawfish. Use with Trout Magnet®...

This small crawdad mimics the size of a very small crawfish. Use with Trout Magnet®...

Roboworm's flagship series. These are the worms that started it all, Roboworm's oRiginal straight tail...

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin...

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin...

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin...

The ChatterShad™ is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin...

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush...

Roboworm's flagship series. These are the worms that started it all, Roboworm's oRiginal straight tail...

Roboworm's flagship series. These are the worms that started it all, Roboworm's oRiginal straight tail...

Roboworm's flagship series. These are the worms that started it all, Roboworm's oRiginal straight tail...

As versatile as it is appetizing, the Berkley Powerbait Maxscent Hit Worm Magnum delivers plus-size...

The additon of the Winged Fluke is a fresh take on the classic Super Fluke...