Soft Baits

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of...

The sleeper of the Brush Hog family can be rigged on a downsized Texas rig,...

The sleeper of the Brush Hog family can be rigged on a downsized Texas rig,...

The Original Speed Worm features a thick paddle tail that throbs on the fall or...

The Original Speed Worm features a thick paddle tail that throbs on the fall or...

The Original Speed Worm features a thick paddle tail that throbs on the fall or...

The Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm,...

Zoom Swim'n Chunk 3\" 10/bag Watermelon Red

The most versatile creature bait on the market, this four inch package of dynamite has...

The most versatile creature bait on the market, this four inch package of dynamite has...

A very versatile Bait that might just become your go-to. The Brush Hog's wing-like design...

The most versatile creature bait on the market, this four inch package of dynamite has...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass...

The Zoom Brush Hog is the favorite of many across the country. This bait is...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass...

Load your tackle box with some of the hottest soft plastic baits in the industry....

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass,...

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass,...

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass,...

The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented...

The original Fluke resembles a universal baitfish profile better than anything the competition can offer....