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The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, produc

Patented ChatterBait® design and exclusive hex-shaped ChatterBlade® that serious anglers have grown to love, but...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you...

BREAM GETTER with live action rubber legs and life appearance. Legs are properly spaced and...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

The Cotton Cordell Gay Blade is designed with a flat head that creates a tight,...

The Cotton Cordell Gay Blade is designed with a flat head that creates a tight,...

This silent square lip series, wobbles and semi-rolls to show its flash and the color patterns...

The BOOYAH Super Shad sports a quad blade profile that mimics a school of fleeing...

The BOOYAH Super Shad sports a quad blade profile that mimics a school of fleeing...

BOOYAH's creative Pond Magic series offers the most featured 1/8 oz. buzzbait on the market...

If you like to catch big fish at night, it's all about the vibrations. BOOYAH...

The BOOYAH Mobster Swim Jig comes to us as a closely guarded secret housed by...

The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the...

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the...

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the...

BOOYAH Covert Series After years of testing and tweaking, pro angler Jason Christie has finally...

BOOYAH Covert Series After years of testing and tweaking, pro angler Jason Christie has finally...

BOOYAH Covert Series After years of testing and tweaking, pro angler Jason Christie has finally...

BOOYAH Covert Series After years of testing and tweaking, pro angler Jason Christie has finally...

The BOOYAH Double Willow Blade is a proven bass tournament winning spinnerbait. Its designed for...

The BOOYAH Double Willow Blade is a proven bass tournament winning spinnerbait. It's designed for...

Everyone has experienced the frustration of cheap spinnerbaits – bent wires, lost blades, and worst

Everyone has experienced the frustration of cheap spinnerbaits – bent wires, lost blades, and worst...

Another revolutionary Johnson™ innovation, the original Beetle Spin®. Simple and easy to use for any

Another revolutionary Johnson™ innovation, the original Beetle Spin®. Simple and easy to use for any

Another revolutionary Johnson™ innovation, the original Beetle Spin®. Simple and easy to use for any

Another revolutionary Johnson™ innovation, the original Beetle Spin®. Simple and easy to use for any

The definitive choice for strength and durability, Vicious Braid excels where monofilament and fluorocarbon fear...

The definitive choice for strength and durability, Vicious Braid excels where monofilament and fluor

Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines...

Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines...

Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines...

Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combines...