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The Strike King Tour Grade Buzzbait features premium components, including exclusive Gamakatsu hooks designed to...

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom...

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom...

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish....

A must-have for anglers who like to fish fast, the Strike King Rocket Shad is built to...

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish....

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish....

Other than the big, meaty body, we don't know how these unique soft baits got...

A must-have for anglers who like to fish fast, the Strike King Rocket Shad is built to...

A slender, 4" crawfish imitator, the soft plastic Strike King Rage Tail Craw embeds its...

A slender, 4" crawfish imitator, the soft plastic Strike King Rage Tail Craw embeds its...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft...

Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a...

A slender, 4" crawfish imitator, the soft plastic Strike King Rage Tail Craw embeds its...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft...

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour....

The Strike King® Mini-King Redeyed Special Spinnerbait is a smaller, lighter version of the popular...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action...

Little brother to the popular MINI-KING®, the MICRO-KING® is a terrific little spinnerbait for ultra...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow...

The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The...

A small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum...

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The...

Take Z-Man's best-selling Finesse ShroomZ™ jighead and add an adjustable, V-shaped, multi-strand weedguard, and you’ve...

The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced,...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing...

The Strike King Burner spinnerbait has been designed to swim just under the surface of...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest...

The Strike King Burner spinnerbait has been designed to swim just under the surface of...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest...

The Strike King® Tri-Wing Mini Buzz King®, the best little buzzbait around, features a Diamond...

The SQUADRON Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...