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Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In addition to their downsized design, Bitsy...

Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In addition to their downsized design, Bitsy...

The Bleeding Elite buzzbait features holes in the blades to create a gurgle type noise...

The Bleeding Elite buzzbait features holes in the blades to create a gurgle type noise...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook...

Unweighted Snap On Hard Foam Floats. Lets the live bait hit the water naturally –...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

 Premium Balsa Spring Floats are made of premium balsa, allowing gentle presentations and smooth drifts....

7/8in OVAL FLOATPremium Balsa Spring Floats are made of premium balsa, allowing gentle presentations and...

The miniature version of Strike King®'s popular Pro-Buzz®, the Mini Pro-Buzz Buzzbait frequently provokes strikes...

The miniature version of Strike King®'s popular Pro-Buzz®, the Mini Pro-Buzz Buzzbait frequently provokes strikes...

The miniature version of Strike King®'s popular Pro-Buzz®, the Mini Pro-Buzz Buzzbait frequently provokes strikes...

The Strike King® Tri-Wing Mini Buzz King®, the best little buzzbait around, features a Diamond...

The Strike King® Tri-Wing Mini Buzz King®, the best little buzzbait around, features a Diamond...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

Deadly for bass, crappie and bluegill, the Betts® Spin™ Split Tail Jigs are some of...

With advanced technology delivers a combination of strength, abrasion resistance, low-stretch, low-memory, and castability making...

With advanced technology delivers a combination of strength, abrasion resistance, low-stretch, low-memory, and castability making...

A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow...

A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a...

A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow...

A medium-sized body with a medium wobble and medium buoyancy, The Series 5 has a...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait,...

With a hallmark mushroom head shape, light wire size 1 and 2 black nickel hooks,...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest...

With a hallmark mushroom head shape, light wire size 1 and 2 black nickel hooks,...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest...

Take Z-Man's best-selling Finesse ShroomZ™ jighead and add an adjustable, V-shaped, multi-strand weedguard, and you’ve...

Featuring an all-new, sleek head design, the Strike King Tour Grade Spinnerbaits deliver reliable performance...

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom...

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom...

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom...