Hard Baits

This great top water lure floats but is designed to walk back with a left...

Designed by Major League Fishing angler Dean Rojas, the Speed Demon 55 adds efficiency and...

Designed by Major League Fishing angler Dean Rojas, the Speed Demon 55 adds efficiency and...

Designed by Major League Fishing angler Dean Rojas, the Speed Demon 55 adds efficiency and...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the...

Head Hunter Square Bill 1.5 Shad Splatter

Head Hunter Square Bill 1.5 Perch

Head Hunter Square Bill 1.5 Oliver Twist

Head Hunter Square Bill 1.5 Glo Fire

Head Hunter Square Bill 1.5 Charteuse Leopard

The Walking Haint 125 is loaded with features to trigger topwater strikes. It easily walks...

The Walking Haint 125 is loaded with features to trigger topwater strikes. It easily walks...

The Walking Haint 125 is loaded with features to trigger topwater strikes. It easily walks...

E POP 80 serves as the popper bait providing anglersa perfect bait for that aggressive...

E POP 80 serves as the popper bait providing anglersa perfect bait for that aggressive...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that...

Head Hunter RadDad 3/8oz Shad

Head Hunter RadDad 3/8oz Rusty Red

Head Hunter RadDad 3/8oz Mean Green Black Back

Head Hunter RadDad 3/8oz Ghost Shat

Head Hunter RadDad 3/8oz Medium Brown Ghost Craw

Luckie Strike RC Freak 2-1/2\" 1/2oz Dives 13ft Pale Brown Craw

This topwater popper spits water when jerked, just like a fish feeding on the surface. ...

This topwater popper spits water when jerked, just like a fish feeding on the surface. ...

This topwater popper spits water when jerked, just like a fish feeding on the surface. ...

This topwater popper spits water when jerked, just like a fish feeding on the surface. ...

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly...

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly...

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly...

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly...

The P-Line Laser Minnow is manufactured with a unique holographic laser tape, creating an amazingly...

From a passion of bait building as a childhood hobby to customizing lures as a...

From a passion of bait building as a childhood hobby to customizing lures as a...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

From a passion of bait building as a childhood hobby to customizing lures as a...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

From a passion of bait building as a childhood hobby to customizing lures as a...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

From a passion of bait building as a childhood hobby, to customizing lures as a...

From a passion of bait building as a childhood hobby, to customizing lures as a...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...