Hard Baits

From a passion of bait building as a childhood hobby to customizing lures as a...

From a passion of bait building as a childhood hobby to customizing lures as a...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to...

The Strike King KVD 4.0 Magnum Squarebill employs erratic wandering action that was specially developed...

The Strike King KVD 4.0 Magnum Squarebill employs erratic wandering action that was specially developed...

The Strike King KVD 4.0 Magnum Squarebill employs erratic wandering action that was specially developed...

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and...

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and...

The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The...

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5....

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to...

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to...

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to...

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the...

A great light tackle offering, the nuanced profile makes the Bitsy Dawg an erratic, bitsy-sized topwater...

If you’re looking for action that will trick any bass into biting, look no further...