Hard Baits

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

This original slab-sided design provides a compact body that casts incredible distances and swims with...

This is the big brother to the Rattlin’ Chug Bug® with a bigger profile for...

This is the big brother to the Rattlin’ Chug Bug® with a bigger profile for...

This is the big brother to the Rattlin’ Chug Bug® with a bigger profile for...

Head Hunter 3/8oz Diver Tennessee Shiner

Head Hunter 3/8oz Diver Sunrise

Head Hunter 3/8oz Diver Red Craw

Head Hunter 3/8oz Diver Pearl Triple Splatter

Head Hunter 3/8oz Diver Fall Craw

Head Hunter 3/8oz Diver Chrome Blue

Head Hunter 3/8oz Diver Brown Craw

Head Hunter 1/2oz Diver Sexy Lavender

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species....

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Whether you are a weekend warrior or a seasoned pro, this easy to use top...

Great for targeting finicky fish of any species, the Mag Wart® is a fabled lure...

The Luck E StrikeWart Hog Crankbait G5 is a quality American made lure at a...

Redesigned and better than ever, the Luck-E-Strike American Original Deep Smooth Crankbait  has a number...

Redesigned and better than ever, the Luck-E-Strike American Original Deep Smooth Crankbait  has a number...

The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a...

The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a...

The versatile Pop'n Image allows anglers to accomplish topwater’s top two actions: “popping” and “walking...

The Heddon Baby Torpedo is a proven topwater bait that smallmouth and largemouth bass can´t...

The Heddon Torpedos have been the world's top-selling, top-producing spinner-equipped lures for generations. Their shape...

Vicious Crankbait 2" 4-8' Brown Orange Craw

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure...

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure...

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure...

This great top water lure floats but is designed to walk back with a left...

This great top water lure floats but is designed to walk back with a left...