Hard Baits

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

A revolutionary lure designed for a new groundbreaking technique known as Krejing, the Berkley Kre

A revolutionary lure designed for a new groundbreaking technique known as Krejing, the Berkley Kre

A revolutionary lure designed for a new groundbreaking technique known as Krejing, the Berkley Kre

A revolutionary lure designed for a new groundbreaking technique known as Krejing, the Berkley Kre

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and...

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and...

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and...

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch,...

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch,...

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch,...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. Its just...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. Its just...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. Its just...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. Its just...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. Its just...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. Its just...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. Its just...

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. It's just...

The Heddon Super Spook Boyo Topwater Bait, at three inches long and weighing about 3/8 ounces,...

Head Hunter TadDad 1/4oz Deep Ghost Shad

Head Hunter TadDad 1/4oz Deep Maroon/Blk/Org

Head Hunter TadDad 1/4oz Deep Baby Craw

Head Hunter TadDad 1/4oz Deep Brown Craw

Head Hunter TadDad 1/4oz Deep Blue Gill

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpi

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpi

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpi

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive...

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive...