Hard Baits

Sometimes a quieter approach is the key to success. These models do not have a...

If you’re looking for action that will trick any bass into biting, look no further...

If you’re looking for action that will trick any bass into biting, look no further...

If you’re looking for action that will trick any bass into biting, look no further...

If you’re looking for action that will trick any bass into biting, look no further...

The lure that started it all is still the number one go-to lure. Whether twitched...

The lure that started it all is still the number one go-to lure. Whether twitched...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in...

This is the big brother to the Rattlin’ Chug Bug® with a bigger profile for...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

Sometimes you need a whisper, and other times a shout! When it takes loud surface...

The Cotton Cordell Gay Blade is designed with a flat head that creates a tight,...

The Cotton Cordell Gay Blade is designed with a flat head that creates a tight,...

This silent square lip series, wobbles and semi-rolls to show its flash and the color patterns...

The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the...

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the...

The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the...

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,

Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry,