Swimbaits

The Ultimate jig that started it all this jig can be used for soft plastic...

The Thin Shad is thinner than most swimbaits but vicious and unforgiving on umbrella or...

The Thin Shad is thinner than most swimbaits but vicious and unforgiving on umbrella or...

The Thin Shad is thinner than most swimbaits but vicious and unforgiving on umbrella or...

The Thin Shad is thinner than most swimbaits but vicious and unforgiving on umbrella or...

The Swimmer Head has been such a hit that we decided to up the ante....

the Swimmer Head to pair with smaller swimbaits that don’t require the longer shank of...

the Swimmer Head to pair with smaller swimbaits that don’t require the longer shank of...

the Swimmer Head to pair with smaller swimbaits that don’t require the longer shank of...

The SQUADRON Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable...

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow....

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow....

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow....

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow....

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes...

The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small...

With a hallmark mushroom head shape, light wire size 1 and 2 black nickel hooks,...

With a hallmark mushroom head shape, light wire size 1 and 2 black nickel hooks,...

With a hallmark mushroom head shape, light wire size 1 and 2 black nickel hooks,...

With a hallmark mushroom head shape, light wire size 1 and 2 black nickel hooks,...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the...

Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of Crush...

Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of Crush...